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OVERVIEW /

Do you know what’s awesome? Great beer.
Do you know what isn’t awesome?
Clients that don’t implement the work.

TASK /

The Aviator Brewing Company project was a dream assignment. Aviator has a flight-themed identity that was done in house and they recognized it needed to be refreshed before they began bottling their beer. As a massive craft beer aficionado, I could think of nothing better than to set a local brewery apart from their competition and the giant domestic beer companies. Capstrat attacked this assignment balls-to-the-wall and had several designers working to create more authentic logos and packaging.

Unfortunately, the project never took off for Aviator. Crash landing.