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AICPA —This Way to CPA | Ryan Cuthriell
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OVERVIEW /

This Way To CPA (TWTCPA) is the recruiting arm/campaign for up-and-coming CPAs by the AICPA—the national professional organization of Certified Public Accountants. TWTCPA helps accounting graduates enter the profession and stay there, by connecting them to the people and information they need to succeed.

There is a strong misconception about this career choice—people tend to think it’s boring and/or it’s what your grandfather did. TWTCPA not only removes those stigmas; it proves CPAs can find work in almost any field and the career is strong and rewarding.

TASK /

Recruiting new members into the profession (and getting them to join the AICPA) is a massive undertaking. Capstat developed and marketed This Way To CPA to college-aged adults to remove the old stereotypes and show the opportunities of this amazing career.